Saturday, February 29, 2020

A beginner guide to playing the Shield of Valoran 

A beginner guide to playing the Shield of Valoran  One of the rarest supports to be found on the Rift is surely one of the oldest supports out there, as well as one of the most beloved. Now, he might not be the best pick in the current meta, but other than being a rare pocket pick he can truly turn the game around and help carry your team to victory if played the right way, against an adequate team composition. For the last two seasons I have only once found myself playing against a Taric in lane so if you worry about mirror match-ups in normal games, you can be sure that the chances are next to none when picking Taric. He was recently completely reworked and as of the latest patch (6.12) he is in a somewhat strange place. He is neither as easy as he once was (although he isn’t hard by any stretch of the imagination), nor is he overpowered/underpowered. He shouldn’t be played in every comp since he has a very particular set of skills. I started playing Taric a couple of seasons ago when I first started being a support main. He had an extremely fun kit and was nearly unkillable. The enemy team never focuses you because by the time late game comes, you have around 400 armor and over 3k health, so you don’t have to worry about bad positioning in team fights, no matter how you position they will rarely attack you, meanwhile you would shred their armor, buff your teammates with your ultimate and, when needed, stun the enemy carry with a point and click stun.He went great with a couple of AD Carries, and while in lane, with the right rune and mastery setup, he was one of the tankiest supports out there. Now it’s a bit of a different story. Let’s take a look at his new kit: Abilities PASSIVE: Bravado His passive is a simple one. After casting an ability, his next two basic attacks deal increased damage and reduce his cooldowns. Q: Starlight’s Touch Taric’s Q ability is still a heal albeit a different one. Now it stores charges, up to three. It takes 15s to get one charge and you heal yourself as well as an ally that your W ability is tethered to. (more on that below) Now this ability is nice since it is a heal and those are always great to have while laning but it’s really weak compared to Nami’s heal. After a couple of these when out of combat you can really feel the difference but in the long run it’s not something that is going to benefit you too greatly. W: Bastion This ability has a passive and an active component. Passively, it increases Taric’s armor as well as the armor of the teammate it’s tethered to. When you activate it, it gives you and your ally a shield for 2.5 seconds for a percent of their maximum health. You will be using this ability only for tethering, changing the tether target and giving the active shield. It’s not a lot, but you should use it strategically. The shield also isn’t something to write home about but it can be a life-saver when needed. E: Dazzle This is your bread and butter. After a 1 second delay, Taric blasts his hammer in a straight direction and if an enemy is to be found at the end of it —they’re getting stunned for up to 1.75s. (the duration scales with level)Now, first of all this ability is a skillshot, so you can miss it easily. The visual indicator also looks a bit longer than the ability actually is, so you should also have that in mind. It takes some time to get used to, especially if you’re used to the old Taric, but nothing too special. Now for the catch. It can stun multiple targets! On top of that, not only does Taric get a beam that can stun but his tethered ally gets one as well. So in theory you have an even bigger chance to land that skillshot, and you can also use it in teamfights. Realistically, when the fight starts you usually can’t see much when all the ability effects start to stack up, (depending on the number of participants and the champions used) so having two stunni ng beams is something really beneficial. R: Cosmic Radiance After a 2.5s delay, a mysterious cosmic energy makes Taric and his tethered ally invulnerable for 2.5s. The amazing thing here is that any other ally that is inside the aura when the ability activates also gets affected, so in theory your whole team can be invulnerable for that duration.Depending on what you’re going for, this is a miraculous ability. It is more than enough to change the direction your fight is going, and you can use it for diving your enemies and any other purpose. It has a longer cooldown, but with your passive and the Frozen Heart (20% cooldown reduction) it goes down a significant amount.As for the order in which you level up your abilities, you can check the very in-depth statistics from the latest patch.Champion.gg Skill Order (Patch 6.12) When to pick Taric? You should pick Taric when against full AD compositions, since he is one of a small group of champions that scale of armor. Against those comps Taric might be the best possible pick if you can play him right and if your team needs a tanky support. In general, Taric counters most engage supports out there. When they initiate, he can counter with an easy to land stun. Of course, it mostly boils down to a skill matchup in the 2v2 lane. He is however insanely countered by poke mage supports like Sona and Soraka, and Morgana. He is tanky, and he does have a heal, but he has problems engaging against supports that keep a distance and constantly poke. If you succeed in outplaying them a couple of time it becomes easier, but it’s also a skill matchup. I’ve won countless times against a Morgana because me and my duo ADC have fantastic synergy because we’ve been playing for years now. Had that been a random solo queue ADC, I believe the outcome would have been completely different. Also, depending on your ELO, Taric can be viable only up to high Gold. Already in Platinum he is a stretch in terms of viability, so keep that in mind. He is one of the easiest champions to learn but also has a good skill ceiling, and pul ling of a game winning ultimate or stunning the whole enemy team is a fantastic feeling. If you’re new to supporting or just want to have some fun — he is a great pick, but don’t underestimate the impact he can have on a game. Laning with Taric While playing Taric in lane your objectives are very clear. Protect your ADC at all costs, while also trying to survive his weak early game. You can’t rely on your heal any longer since even with 3 stacks it heals for an extremely small amount, and your W is fairly straightforward, you use it either to get a shield for you and/or your linked ally or to link to someone else, so that really simplifies the way you play the game with Taric. Act as a human shield, try to stun as many people as possible and use your ultimate to protect as many allies as you can. While in lane, try to survive and wait for a gank from your jungler. When that happens, you have huge kill potential with the way your stun works. With some good coordination it can easily result in a kill or two. Do have in mind that you can also activate Dazzle (E) and flash while it’s channeling to catch the enemy AD or support unprepared. It can be tricky to land that way but it’s nothing impossible and you should have this in mind if it’s needed to secure the kill. Roaming with Taric is another good thing to do when you get the chance. Taric’s ganks on mid almost always result in a burned flash from the enemy midlaner and since no one wants to get stunned, people will often flash preemptively so you usually won’t have to pull any flashy plays in order to get an advantage for your midlaner. As for summoner spells — always take Flash, that is a general rule for Taric, and depending on the enemy team, you can take either Exhaust or Ignite. Exhaust is the best choice if the enemy team has assassins like Zed or Rengar or any similar champion, where a well timed exhaust can change the direction of a teamfight, and ignite gives you higher kill potential while in lane, and should be picked if playing against a champion that has a lot of healing built in their kit like Volibear, Soraka or Dr. Mundo. Now, regarding his item build order, here is what Platinum+ players are building on the current patch. (6.12) It’s a general rule that you don’t build mechanically, you need to adapt not only to the enemy team comp but to the situation you’re in at every moment in the game, from the beginning of the laning phase to late game. You wouldn’t always need Thornmail, but if the enemy team comp is full of AD (and preferably auto-attack heavy) champions it is a good and cheap item to get, especially since Taric scales so well off of armor. If you’re playing against a couple of AP champions, top and mid or perhaps Elise jungle, you should always get Locket of the Iron Solari not just for it’s active but passive magic resist aura for your team. You should always go a bit more in-depth if you can when thinking of item build order. If you’re losing in lane 2v2 and the enemy jungler isn’t present on the lower half of the map, it is OK if you delay your Sightstone, and go for some defensive items like a Cloth Armor and so on since it might be more beneficial in the short term when another 2v2 fight breaks out.Champion.gg build order. (Patch 6.12) Another fantastic thing about Taric’s new kit is the fact that you can rebind your W to another ally at any moment in the game. This is a fantastic strategic advantage not because of the active on the ability (the shield) but because of your ult. If you have a fed Katarina on your team, you should bind her seconds before she jumps into the enemy team to wreak havoc. Since she will be invulnerable for 2.5 seconds, this gives more than enough time for your team to follow up, while at the same time defending her for any kind of damage she might receive while being in the heart of battle. This goes for any kind of carry or assassin champion. Two and a half seconds is incredibly long in-game and can turn the game around in your favour. Of course, if your team is all grouped up then it doesn’t matter that much if your W is on your ADC or some other ally since the ultimate has a large area of effect and every teammate will be affected. Taric should be played aggressively but w ith some planning. You shouldn’t just go in like crazy, but he is extremely durable and tanky so you shouldn’t be scared of going in and being the frontline.

Thursday, February 13, 2020

Digital Marketing and Communications Essay Example | Topics and Well Written Essays - 2500 words

Digital Marketing and Communications - Essay Example There may also be more financial capital invested into the physical distribution process in order to ensure that convenience is injected into the consumer decision-making process as a criterion for making future purchases. Digital marketing, however, makes use of technologies in order to maximise the return on investment for marketing activities. For example, online blogs, video streaming, text messaging on wireless devices, email and instant messaging provide new opportunities for marketers to reach their customers and build a solid brand personality (Reitzin 2007). Digital marketing makes effective use of a variety of electronic devices so as to better engage with important and profitable stakeholders in society. Websites, social networks and various mobile apps are yet three more examples of what constitutes digital marketing. Even though digital marketing differs from traditional marketing, there are some similarities as well. There must be focus placed on understanding the consu mer decision-making processes using various models of consumer behaviour, recognising the importance of the traditional 4Ps of the marketing mix, and acquiring valuable demographic data in order to properly target the most viable consumer segments. This report evaluates the role of information in helping to develop an online marketing strategy, discusses how competitive advantage is achieved through digital marketing objectives, and how digital marketing can better manage consumer behaviour processes in the online environment. Importance of online information In the digital marketing process, having access to online information is critical to building an effective marketing strategy that will bring significant return on investment for marketing. Online information provides a metric by which success in marketing can be measured or whether the marketer has failed in achieving objectives. Such metrics are referred to as key performance indicators which serve as an empirical medium to m easure marketing effectiveness (Stokes 2012). Quite often, marketers utilise websites as a means of engaging with consumer segments, offering opportunities to sign up to receive future offers and promotions or stay in contact with changes or innovations associated with a product or service. This creates electronically-stored data on customer demographics, including such characteristics as age, geographic location, or even income levels. This information, stored in the company’s server, with assistance from appropriate digital software, allows the company to segment their consumers more effectively, locate correlations to similar customer demographics, and thereby be able to better target consumers most likely to make future purchases in the online environment. Metrics are highly critical to digital marketers as it provides the foundation of knowledge about what types of consumers are actively seeking engagement with the company. Once this is understood, a business can create specialised offers or promotions that will best satisfy specific demographic groups. Some companies also utilise web-based surveys, research instruments online that allow a business to understand, in real-time, what consumers value and perceive about a particular product or service brand. Web-based surveys are being utilised in much higher volume today in order to improve the value-added

Saturday, February 1, 2020

Change Through Transformational Leadership Practices Essay

Change Through Transformational Leadership Practices - Essay Example There is indeed a positive correlation between transformational leadership, organizational culture and the organizational climate. The organizational climate can be described as the environment and attitude within the workplace. A transformational leader knows that to implement any change, then it is important to understand the employee’s views on the company (Stringer, 2002). The organization culture includes the line of communication, problem solving skills, level of innovation and even leadership. The aforementioned factors can affect workers performance in the workplace and hence should be addressed severally. According to, Stringer (2002), looking into the organizational culture also enables a leader to assess the reaction that would be met by the employees of they were to embark on making any changes in the workplace. Therefore, by studying the organization climate, a leader is able to influence the employee mindset and encourage them to work towards meeting the organiza tional objectives. Organizational culture is the sum of activities that are inherent in a company and it can refer to the repetitive behaviors that describe the company. For transformation to occur, it is paramount that leaders understand the culture that seems to slow its progress (Denning, 2013). For instance, a leader may realize that time is wasted during the morning hours and this leaves some tasks unattended by evening.